Daniel-Yaw Miller
Editorial Associate

Daniel-Yaw Miller is an Editorial Associate at The Business of Fashion (BoF). He is based in London and reports on topics including menswear, streetwear and activewear. Dan is a qualified solicitor, having previously trained at DLA Piper and The Premier League. He has a Bachelors in History from the University of Southampton and a Masters in Law, Business and Management from the University of Law.

Retail

The Niche Sport Driving Sneaker Sales

Brands, retailers and investors are betting on trail running, the fast-growing endurance sport, to become activewear’s next big category.

Retail

Can Puma Strike Gold Twice With Rihanna?

The first Fenty x Puma tie-up wrote the textbook for successful celebrity-brand collaborations. The pair will have to work harder to get the same reception in a market that’s now saturated with sneaker launches, and where elegance is elbowing out streetwear on the runway.

Luxury

BoF Insights | Why Burberry Is Putting Statement Shoes in the Spotlight

Creative director Daniel Lee’s debut show underscored the luxury industry’s focus on designer shoes to drive growth, with a big nod to the hybrid glam-comfort styles that luxury customers now crave.

Global Markets

The Gatekeepers to Nigeria’s Fashion Market

Brands are partnering with Lagos-based talent to help them navigate the complexities of the country’s billion-dollar fashion market and create a ripple effect across the African continent.

Marketing

Salomon’s Super Bowl Surprise

Rihanna wore Salomon’s “Cross Low” sneakers as part of her all-red ensemble during the halftime performance, marking the culmination of the brand’s recent rise in fashion.

Retail

How to Recession-Proof Independent Retail

Small stores can remain competitive by scaling their private labels, testing new store concepts, and offering brands consumers can’t find on Farfetch or in Selfridges.

Retail

Hyper Growth Is Over for Sneakers. What’s Next?

As incumbents like Adidas and Nike grapple with a cooling market, niche players and newcomers have an opportunity to flourish.

Retail

Nike’s Jordan Brand to Open First Flagship in Milan

Nike’s Jordan brand, created in collaboration with NBA All-Star Michael Jordan, is set to open its first dedicated retail flagship in Milan later this month.

The News in Brief

Louis Vuitton Signs BTS Star J-Hope as Ambassador

The star — who was in attendance at the luxury brand’s January menswear show in Paris — announced the news to his 44 million Instagram followers in a joint post with the brand.

Nike Sues Lululemon Over Alleged Patent Infringements

The activewear giant opened legal proceedings on Monday, alleging that the Canadian sportswear brand’s Blissfeel, Chargfeel Low, Chargfeel Mid and Strongfeel sneakers infringe patents related to textile and other design elements of its footwear.

Gymshark Lays Off 65 US Employees

The UK-based activewear brand made the job cuts as part of a restructuring at its US offices in Denver, a spokesperson for the company told BoF on Thursday.

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