Retail
Analysis and advice from the front lines of the retail transformation.
Highlights

How to Break Into Wholesale

Emerging labels can catch the eyes of inundated buyers through savvy pitching, leveraging relationships with celebrity fans and compelling social-media profiles.

How to Make Rental Work

After years of trial and error, rental platforms have found new ways to improve margins and acquire customers, such as focussing on niche categories. Profitability remains elusive, however.

Case Studies & Reports

Case Study

Can On Set a New Pace for Sportswear? | Case Study

Case Study

Building a DTC Challenger Brand | Download the Case Study

Case Study

Fashion’s Last Mile Opportunity — Download the Case Study

Latest News & Analysis

The Niche Sport Driving Sneaker Sales

Brands, retailers and investors are betting on trail running, the fast-growing endurance sport, to become activewear’s next big category.

The Brooklyn Circus Moves Beyond Brooklyn

Buoyed by recent collaborations with classic American brands, the cult menswear label is finding new audiences and setting sail beyond its home turf.

What’s Adidas Going to Do With All Those Yeezys?

New CEO Bjorn Gulden will face questions about the doomed collaboration when the company reports earnings this week. That, plus what else to watch for in the coming days.

Can Puma Strike Gold Twice With Rihanna?

The first Fenty x Puma tie-up wrote the textbook for successful celebrity-brand collaborations. The pair will have to work harder to get the same reception in a market that’s now saturated with sneaker launches, and where elegance is elbowing out streetwear on the runway.

Parade Inks Target Partnership

The direct-to-consumer underwear brand is now sold in 400 of the chain’s big-box stores nationwide — its second wholesale deal after Urban Outfitters.

Are Americans Still Shopping?

Earnings from a host of mall brands will offer a clear picture of the strength of US retail sales. That, plus what else to watch for this week.

Tech Firms Keep Laying Off Workers. Is Fashion Next?

While job losses aren’t happening at the same pace as in Silicon Valley, retailers facing slowing demand and rising operating costs are starting to make cuts.

Chanel Set to Open a Beauty Store in Williamsburg This Summer

The store will reportedly house beauty and fragrance, further cementing the area as a hotspot for luxury.

Uniqlo’s Quest to Conquer the US, One Cashmere Sweater at a Time

Although Uniqlo is a fixture in shopping streets of New York, parent Fast Retailing Co. is giving its flagship clothing brand a hefty marketing budget to reach Iowa and Texas.

How Some Brands Are Beating the Retail Slowdown

Sales growth may be slowing for American luxury groups Capri, Tapestry and Ralph Lauren, but some have demonstrated that a healthy bottom line makes up for stagnating revenue.

Can Timberland Be More Than Just a Boot Brand?

After years of flat sales, the VF Corp.-owned shoemaker is looking to clarify its sometimes muddled image with consumers. On deck: product innovation, buzzy collaborations and more apparel.

What Fashion Retail Professionals Need to Know Today

BoF Careers provides essential sector insights for fashion professionals in retail this month, to help you decode fashion’s retail landscape.

THE NEWS IN BRIEF

Rent the Runway Is Offering Subscribers Extra Items for Free

The additional items are a way to woo new consumers to subscribe to the monthly service even as inflation bites. “The customer is more cost-conscious than she’s ever been before,” Rent the Runway chief executive officer Jennifer Hyman said.

Nordstrom Expects Weak Annual Revenue, to Wind Down Canadian Business

Nordstrom Inc forecast full-year revenue below Wall Street estimates on Thursday, signaling high inflation levels were dampening consumer spending on discretionary items while the retailer decided to discontinue its Canadian business operations to drive profitability.

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